Zoosk’s implementation with social networking sites gained it popularity early on. It was launched as a Facebook dating application, in 2007. Since that time, its dating service took off independently and is now on auto-pilot. Now Zoosk is a subscription-based dating site that accesses popular social media sites like Bebo, Hi5, Facebook, Tagged and MySpace. The service also maintains a mobile phone version, iPhone application and an instant messenger. Younger online viewers addicted to social media clubbing have found the service extremely popular. Zoosk encourages people to integrate their service with Facebook on their homepage. On the flip side, Zoosk capitalizes on the ubiquity of social networking and makes the transition from socializing on the web to dating very easy process. Problems with the syncing of the Zoosk App and Facebook have been reported. Before registering an account, users should give themselves time to decide if it feels right for them. Membership prices aren’t apparently easy to find unless clients have registered a profile and Zoosk also has a no-refund policy for all memberships. Users should note that if they sign up for 6 months and decide to cancel after only 3 months, they will still be charged for the remaining time frame of the membership plan.
Initial registration only requires an email address and a password. After verifying the proper password, users can start exploring Zoosk by creating a profile. This involves:
- Entering personality, body and demographical information
- Location information
- A character description, with categories of “your story”, “your perfect match” and “your ideal first date”
- Likes (books, music and movies)
- Asking others for testimonials
- Using icebreaker topics to start a conversation
Users can browse other profiles free of charge and the site is Multi-language friendly offering even French and Spanish. Options include sending messages, winking, sending gifts and adding friendship. Profiles are detailed and contain photos. The graphics of the website are distinctively social media style, and resemble Facebook’s friendly, colorful and plump lettering.
Younger users and inexperienced users who might also use Facebook and want a seamless integration.
Number of Members:
The website claims to have over 50 million registered users, presumably travelers from Facebook.
Free Membership Levels:
Yes, although heavy communication requires a paid subscription.
- Community access, including news reports on members (Facebook style) and full profile searching
- Registered users can access various features of the service using “virtual currency”
- Free download of the Zoosk personal messenger
- Winking enabled
- Direct link from personal ad to Facebook page
- Limited communication with members after profile completion
Utilizes only limited communication and only works until you run out of virtual currency. You can buy virtual currency using “zoosk coins” or play for some extra coins by taking part in the “Daily Zoosk Raffle”, which takes place every 24 hours. Non-Premium members should be aware that communication may be limited between other non-premium members.
Membership Levels and Fees:
- 12 months, $9.99 per month, one payment of $119.88
- 3 months, $19.95 per month, one payment of $59.85
- 6 months, $12.95 per month, one payment of $75.00
- 1 month at $29.95 per month
- PayPal option or credit card
Paid Membership Features:
- Respond to emails and winks
- Chat with friends
- Premium profile placement (returns more often on search listings)
- Users can find out who viewed their profile (not available on Facebook)
Search by Member Options:
Yes, available to all registered users:
Zoosk has a global community that spans 40 different countries and 20 different languages. For a full listing of countries and states, try a location search.
Zoosk is a global dating website that takes advantage of the popularity of social media sites. Zoosk easily integrates with Facebook, MySpace, Bebo, and mobile phones, making the dating scene a true community experience.